world well-known independent public relations Luo of the company is virtuous and the third largest think factory benefit Suo Pu in market in the world, unite to release 《2012 Chinese luxury goods reports 》s on the 6th.Report said that the head that Chinese hinterland consumer purchases luxury goods' choosing a region is no longer Hong Kong, China and Europe, they incline toward to choose to establish gradually in the monopoly store and counter of mainland.The merchandise list price tends day by day near is one of the main cause that results in a change.
this kind of report are also first time and benefit Suo Pu to carry on a cooperation.The questionnaire carries on in June, this year and totally visited 2017 is once purchasing Chinese consumer of luxury goods for the past one yearses.Among them, the hinterland front-line city interviewee has to invite quarter, average annual salary is CNY 180,000;Hinterland two interviewees in the line city have 32%, average annual salary is CNY 160,000;Hong Kong interviewee has 15%, the average home annual income is hk$550,000.
report said, compared with 2011, Chinese hinterland consumer's purchasing the head of top-class wine and strong drink, high level clothing to choose a region still keep being a mainland and purchase the head of luxurious wrist form, cosmetics to choose difference in the region is from Europe, Hong Kong, China become native.Only jewelry and shoe consumption still the head choose Hong Kong.Meanwhile, Chinese hinterland consumer more and more fall overboard for online to purchase luxury goods, particularly is a cosmetics.
Luo virtuous public relations Shou Yu Ying of board director general manager in China explained, this tended day by day with hinterland and Hong Kong on the luxury goods list price near the contact for having importance, but the two sides price tend near mainly is the consideration that the dealer proceeds from prevent°froming factors like a string of goods,etc.In addition, the extravagant brand distinctly extends to sell a net to order in the hinterland, and hinterland the consumer purchase luxury goods more and more to turn everyday, is also main reason.
purchase inducement and habit at the consumers of the two sides, benefit Suo Pu performance director general Zheng Wen Liang's introduction say, Hong Kong consumer purchases luxury goods much for"reward he or she" and thinks greatly of service quality most while purchasing and have have no discount;Hinterland consumer morely for giving presents but purchasing luxury goods, while purchasing value brand history and sale suggestion.
the report still carried on the survey of brand cognition.Suggest as a result that while doing not hint from the circumstance for choosing, the consumer's cognition to the Louis Vuitton in the two sides is the all tallest, reach to 39% and 48% respectively.Row fore is ten is all European brand, include Chanel, Hermes, Armani and Pu to pull to reach etc..
Luo virtuous public relations Pacific Asia chairman Qu Du Michael say while tallying up speech, though be placed in not clear and distinct and economic environment, but compare Europe and the United States, the luxury goods of China consumes a market to still keep owning booming development potential and bigger growth space, will continue to become important strategy of luxury goods profession in the world market.
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